Why Advertise with WABB?
WABB is locally owned and operated by the Dittman Group, and WABB AM has had the same format since 1948!
WABB has strong local identification and brand recognition. The Gulf Coast knows, recognizes and trusts WABB. WABB secures long term advertisers because we deliver results. You know what you're buying when you invest in a trusted brand such as WABB.
Why Advertise on the Radio?
Americans today have more listening options than ever; yet 93% of all consumers 12 years old and over listen to the radio during the course of a week. No other medium- electronic or otherwise- can claim as many weekly consumers as radio does.
Radio has the ability to target a specific segment of the consumer market.
Radio has a multi-venue reach with strong penetration in the home, at work, and in the car, which means radio reaches consumers on the way to YOUR store!
Because Radio is easily available just about everywhere and can be enjoyed while using other media, Radio continues to capture about 19 hours of tune-in each week, providing many opportunities for your advertisements to make an impact*.
Radio is "Theater of the Mind". Listeners have a strong emotional bond with "their" Radio Station. They trust the station and as a result, their advertisers.
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*Population Division U.S. Census Bureau. Release Date: March 22, 2007
